Josefa’s attitude when she joined the Project, according to her words, was “annoying to be reborn again, but instead of doing nothing…”. Despite how difficult the process of change is, she chose to get out of her comfort zone to act and reinvent herself; As she got involved in the rescue of techniques and the co-creation of new products, Josefa made it clear that “many things can be done with the same craft, ideas emerge quickly when one remembers that.”

The positive evolution of Josefa’s attitude also resulted in the involvement of her son in the project, who, like other men who followed his example, changed their perception of activities that were previously only carried out by women. He comments: “I have learned a lot, they told me that crafts were for women and not for men, I was interested in learning, nothing is difficult in life, and I did it, now I want people to recognize me for my art”.

Josefa and her son found in this project the opportunity to change their attitude and behaviour towards life and gender roles around traditional Wayuu weaving. She, transforming and evolving in the quality and products of her fabric, and he, building her identity from a trade that was perceived to be associated only with women.

Colombia is a country with great cultural diversity, it has 115 indigenous groups (DANE, 2018), and each of these communities in their uses and customs involves crafts as a manifestation of their material culture. For this reason, any effort made towards the rescue of techniques, materials and social practices that claim the existence, permanence and memory of indigenous peoples is highly valued.